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lunes, 20 de abril de 2009

FUTURE OF TOURISM. Part 4


TRENDS AT THE DESTINATION

1. Enough is enough
Despite the fast growth of the tourism industry, there is a certain limit a destination can handle in terms of carrying capacity. As the ‘big money’ often overrules the ecological component, the need arises to turn it around. As soon as the destination has reached its quantity before exceeding the carrying capacity, investments have to be made in the quality.
The most common used strategy is to raise the entrance fee or increase the user fees.
Opponents for this argue that this strategy excludes the largest, less wealthy part of society, making the visit of protected areas only accessible for the wealthy man. According to these opponents it should be possible for everyone who likes nature, to visit, enjoy and learn about it. However, it remains a difficult task to find an appropriate way to deal with this issue.

2. From product to experiences
An increasing development will be the growing mismatch between the products and services offered by suppliers and the needs and expectations from travellers. There will be a shift in interest towards the experience of the products instead of the product itself. People want to be more involved in the activity they do to reach a certain state of mind. Nowadays, the product itself is not what makes a destination attractive, as most of them are offered at other places as well. Therefore destinations have to move beyond offering products and services and invent and deliver exceptional experiences that exceed the expectations of the traveller.
The experience, however, depends for a greater part on the characteristics of the destination, the natural a human resources. It will be on these points a destination must profile itself and to distinguish from others in order not to decrease in importance. It will be the experience and critical attitudes that will stimulate the tourist to revisit a satisfactory destination. For this, high skilled, trained and motivated people will be the key.

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