ROSESGUIDE

ROSESGUIDE
MI WEB

lunes, 27 de abril de 2009

MONTSERRAT: VIROLAI


Rosa d'abril, Morena de la serra,
de Montserrat estel:
il.lumineu la catalana terra,
guieu-nos cap al cel.

Amb serra d'or els angelets serraren
eixos turons per fer-vos un palau:
Reina del Cel que els Serafins baixaren,
deu-nos abric dins el vostre mantell blau.

Alba naixent d'estrelles coronada,
Ciutat de Déu que somnià David,
a vostres peus la lluna s'és posada,
el sol sos raigs vos dóna per vestit.

Dels catalans sempre sereu Princesa,
dels espanyols Estrella d'Orient,
sigueu pels bons pilar de fortalesa,
pels pecadors el port de salvament.

Doneu consol a qui la pàtria enyora,
sense veure mai els cims de Montserrat;
en terra i mar oïu a qui us implora,
torneu a Déu els cors que l'han deixat.

Mística font de l'aigua de la vida,
ragueu del Cel al cor de mon país;
dons i virtuts deixeu-li per florida;
feu-ne, si us plau, el vostre paradís.

Ditxosos ulls, Maria, els que us vegen!
ditxós el cor que s'obri a vostra llum!
Roser del Cel, que els serafins voltegen,
a ma oració doneu vostre perfum.

Cedre gentil, del Líbano corona,
Arbre d'encens, Palmera de Sion,
el fruit sagrat que vostre amor ens dóna
és Jesucrist, el Redemptor del món.

Amb vostre nom comença nostra història
i és Montserrat el nostre Sinaí:
sien per tots l'escala de la glòria
eixos penyals coberts de roman

domingo, 26 de abril de 2009

Se hace camino al andar

Todo pasa y todo queda,

pero lo nuestro es pasar,

pasar haciendo caminos,

caminos sobre el mar.

Nunca persequí la gloria,

ni dejar en la memoria

de los hombres mi canción;

yo amo los mundos sutiles,

ingrávidos y gentiles,

como pompas de jabón.

Me gusta verlos pintarse

de sol y grana, volar

bajo el cielo azul, temblar

súbitamente y quebrarse...

Nunca perseguí la gloria.

Caminante, son tus huellas

el camino y nada más;

caminante, no hay camino,

se hace camino al andar.

Al andar se hace camino

y al volver la vista atrás

se ve la senda que nunca

se ha de volver a pisar.

Caminante no hay camino

sino estelas en la mar...

Hace algún tiempo en ese lugar

donde hoy los bosques se visten de espinos

se oyó la voz de un poeta gritar

"Caminante no hay camino,

se hace camino al andar..."

Golpe a golpe, verso a verso...

Murió el poeta lejos del hogar.

Le cubre el polvo de un país vecino.

Al alejarse le vieron llorar.

"Caminante no hay camino,

se hace camino al andar..."

Golpe a golpe, verso a verso...

Cuando el jilguero no puede cantar.

Cuando el poeta es un peregrino,

cuando de nada nos sirve rezar.

"Caminante no hay camino,

se hace camino al andar..."

Golpe a golpe, verso a verso.

(A.Machado)

viernes, 24 de abril de 2009

El ránking no importa


La idea de la construcción de este blog no ha sido la de competir en una red de estadísticas para poder estar en los mejores puestos.

Agradezco las ideas que alguien me ha enviado por e-mail para mejorar los puestos en las estadísticas y llegar a las primeras posiciones. Por suerte o por desgracia esa no es la intención de la creación de este blog.
El hecho de su creación has sido como una vía de escape del estrés, de la rabia, del dolor y muchas veces de la impotencia delante de muchos acontecimientos de la vida.
Otras veces han sido escritos simplemente que se me habían ocurrido o que había utilizado anteriormente y creía oportunos publicarlos.
Pero otras veces ha sido también una constatación de la alegría y del sentimiento más profundo de lo que en ese momento se me estaba produciendo en el corazón.

No necesito que me lean muchas personas. Pero para los que me lean, si les ha servido de ayuda, ya ha valido la pena, el pequeño esfuerzo de haberlo escrito.

lunes, 20 de abril de 2009

FUTURE OF TOURISM. Part 4


TRENDS AT THE DESTINATION

1. Enough is enough
Despite the fast growth of the tourism industry, there is a certain limit a destination can handle in terms of carrying capacity. As the ‘big money’ often overrules the ecological component, the need arises to turn it around. As soon as the destination has reached its quantity before exceeding the carrying capacity, investments have to be made in the quality.
The most common used strategy is to raise the entrance fee or increase the user fees.
Opponents for this argue that this strategy excludes the largest, less wealthy part of society, making the visit of protected areas only accessible for the wealthy man. According to these opponents it should be possible for everyone who likes nature, to visit, enjoy and learn about it. However, it remains a difficult task to find an appropriate way to deal with this issue.

2. From product to experiences
An increasing development will be the growing mismatch between the products and services offered by suppliers and the needs and expectations from travellers. There will be a shift in interest towards the experience of the products instead of the product itself. People want to be more involved in the activity they do to reach a certain state of mind. Nowadays, the product itself is not what makes a destination attractive, as most of them are offered at other places as well. Therefore destinations have to move beyond offering products and services and invent and deliver exceptional experiences that exceed the expectations of the traveller.
The experience, however, depends for a greater part on the characteristics of the destination, the natural a human resources. It will be on these points a destination must profile itself and to distinguish from others in order not to decrease in importance. It will be the experience and critical attitudes that will stimulate the tourist to revisit a satisfactory destination. For this, high skilled, trained and motivated people will be the key.

domingo, 19 de abril de 2009

FUTURE OF TOURISM.Part 3.


CONSUMER TRENDS


1. Maturing travellers.


Aging population
As a consequence of improved health care and food quality people live longer. Next decades the proportion of people over 60 years is significantly increasing. This means that protected areas will receive more elder visitors in the future. These visitors also stay healthy longer. Although demand for adventurous activities will decrease, the interest for soft outdoor activities like walking, fishing and nature observation will increase.
Even so, safety and comfort will play a main role. Transportation needs to be safe and comfortable and this is also required for accommodation and service facilities. Accessibility for wheel chairs has to be taken into account.
Elder people also tend to have more disposable income due to early retirement and savings. These people are therefore more likely to pay for high quality services such as guides and transportation. Next to this, as not being part of the working class anymore, they are more flexible to spend their free time. This opens up opportunities to fill up tourism in shoulder months.


Rising educational level
As education levels are increasing, this leads to changing patterns for recreation and tourism. There is an increased interest to learn while travelling and other learning activities such as wildlife viewing, cultural appreciation and nature studies. This kind of tourism asks for good explanatory materials, interpretive facilities and guiding. It increases the expectations for service quality and raises political pressure to protect the cultural and natural heritage of the tourist area.
Independent travellers
People are becoming more experienced in travelling and therefore prefer to travel more individually. This not only accounts for the youth by backpacking, but remains so even afterwards. The traveller organises and books transport and accommodation from different sources or even only book a flight to look for accommodation and local transport at the destination. The most distinctive feature of independent travel is that travellers do not purchase a ‘package’ from the same source.
To travel independently is made possible due to the increased availability of information and the improved facilities and services at the destination. Guide books such as ‘lonely planet’ and ‘Rough guide’ enable the tourist to choose accommodation and tours themselves.


Increasing social and environmental concerns.
This increase in education and access to information about parks leads to an increase in social and environmental awareness by the visitors. Issues like the use of local products, fair-trade, and care for the environment become criteria for visitors. People become more concerned about the social, economical and environmental impact of their trip. The rising interest for sustainable and eco-tourism is a respond to this.


Changing role of women
Last decades there has been a change in the role of women in society. As women became more financial independent, they have the possibility to travel separate from their partner. Women going on holidays together or mothers travelling with (one of) their children becomes more common.
Next to this, women play a more important role in the choice of destination. As men are more interested in adventurous and challenging activities, women tend to be more interested in nature and cultural activities and recreation to protected areas.


Business travellers
Although leisure tourism is still the main reason to travel, business travel is rapidly increasing. Due to the increased amount of meetings and conferences held and the improved travel facilities, business people visit these meetings and conferences more often. When visiting these meetings, most of the time an excursion around the place is included and often this concerns a visit in or around a protected area. These business people when aware of the protected area can become involved in the protection of it. As social responsible corporation is becoming more popular it opens opportunities in the financing of protected areas. This increase in business travellers requires good facilities for conferences and meetings.


2. Mind, body, soul


Health
In the hurry of everyday life the request for more relaxing holidays is growing. As people do not have enough time for themselves in normal life, they compensate this by making their holidays as relaxing and comfortable as possible. The demand for spa resorts that offer massages and meditation is rapidly increasing. Within these holidays the focus is not only on the mind, but also on the body with the emphasis on vegetables and organic and whole grain products. The environment of these holidays is often in de midst of nature, far away from the living world to allow the mind to calm down while improving the shape of the body by exercising.


3. Value for money


Importance of service quality
As the choice of holiday destinations is more diverse, destinations have to compete by means of quality. Not in the last place because the new tourist is more critical (as he has the choice to decide to go somewhere else) and more experienced. Destinations that can not meet these standards of quality will suffer a decline in tourism. The fidelity of the destination will due to the changing behaviour continue to decrease. Next to this, there is a mixed behaviour concerning holidays. People want this holiday to be simple and long, the next one luxurious and short.
Increase of Bourgeois Bohemians
With the growing welfare last decades, a new group aroused: the Bourgeois Bohemians (or BoBo’s). These, people have a well paid job, good savings and prepared to spend some of this for their holidays. Quality plays an important role for them and they are willing to pay a high price to get the best. Besides, quality and brands give status. This group is Bourgeois because they are in general urban, high educated and materialistic.
The Bohemian part is reflected in their interest for health, spirituality and expanding their cultural horizon by means of travel and experience. When buying a rather expensive ticket gives some mental or cultural experience in return, he should not hesitate to do so. It is not to derive status from a brand or quality per se, but rather for the “goodness’’ it implies.

sábado, 18 de abril de 2009

FUTURE OF TOURISM. Part 2.Trends related to destination


Future trends


Tourism is changing. The message for tourism to become sustainable is spread all over the world. Sustainable tourism is no longer a trend in itself, but even becoming a necessity when in the future we still want to be able to visit the areas that attract us today. This change in character of tourism involves several aspects and goes along with several mid-term and long-term trends.
The most important trends will be described below:

Trends related to destination:

1. Cheaper and faster. - Better travel options.


With the increased development of technology in the travel industry it is possible to travel faster from one place to another. This counts especially for trains and airplanes. High speed trains are on some trajects good competitors with airplanes. As a consequence, people take the opportunity to go away for even a short period of time. Also the ease and affordable access to destinations makes it possible to visit main events outside the high season. Due to the increases of the amount of people enabling to travel, protected areas will receive more visitors in the future. The quality of the connection between schedules of transportation, become a critical factor to visit a destination. The globalisation of the economy increases the competition and makes it possible to produce at lower costs. This means that products, like airplane tickets or holiday packages, are cheaper and so become available for a larger public. As a result more people are going to travel which consequently increases the potential for tourists to visit protected areas.


2. Close to home. - Personal security and safety.


Due to the recent economic recession people will stay closer at home (that is within their own continent) to save costs. For the Europeans it means that they will spend more holidays in Europe than outside.
As a result of the recent terrorist attacks, people care more for their personal security. Whether a country is regarded safe or not, plays an important role in the choice for a destination. It not only relates to terrorism, but also to the prevalence of violent crime, petty theft and environmental problems as water quality and bad sanitation.

3. ICT.- Increased accessibility and availability of information by ICT.


Internet and other communication technologies provide access to a large amount of information on tourism destinations and protected areas. This information allows for a good comparison between destinations. When, as an organisation or business you do not have a website, you nowadays lose a huge market share. The images shown on the internet together with the amount of in-depth information available on the site or through links, create a certain demand and expectations that influence the decision making process for a destination.
Marketing through the website will thus play a more important role. This increased access to ICT also results in more online bookings. Already close to 50% of leisure travels are online bookings. At the same time it makes it possible for tourists to compose a holiday according to their own preferences.
A negative consequence of online booking is that due to the ease of comparing different destination, it also stimulates later bookings. This makes it for the tourism supplier difficult to anticipate on the demand and makes their business more insecure. Also on-site ICT has its influence on the tourism industry. The installation of web-cams makes it possible to show the latest conditions about the weather or the environment on the destination. This makes the on-site information, next to the information on the website, more reliable and up to date. Carrying a GPS when going for a hike or bring along tools that give access to databases and geo-referenced mapping gains in popularity. In short, Internet has become the dominant technology.


4. Globalisation of the economy


This whole development of ICT with its consequences is partly a result of the globalisation of the economy as it increases the competition between destinations. Political or corporate decisions at one place can influence the travel in another country that might influence the tourism to protected areas in that country. This close interlinkage between the global and local industries makes the achievement of sustainable tourism difficult as the host countries are limited to influence the tourism trends.
For Europe, the introduction of the Euro as a single currency for a large area lowered the threshold to travel to several countries at one time. Furthermore the economic and political changes of some East-European countries enlarged the flow of people and goods. Together with an increased welfare this results in more people travelling in and to Europe. “Increased polarisation” Another consequence of the globalisation is the polarisation of the tourism industry in to the macro and micro, the mass tourist and individualist. There seems to be no middle ground anymore. Globalisation and alliances have become so important that connections are now critical to success. The consequence of this development in polarisation is that the big companies only become bigger and that small businesses have to search for niche markets to be able to survive.

jueves, 16 de abril de 2009

La gratitud és un deure que hagués de ser recompensat, però que ningú ha d'esperar la remuneració


Des d'aquesta pàgina vull agrair al servei de Ginecologia, en especial als doctors Álvarez i Sala, i als cirurgians de l'Hospital Josep Trueta que el dia 21.03.2009 van realitzar l'operació, per haver salvat la vida de la meva dona desprès d’una intervenció tan llarga i complicada.

El meu agraïment també a les infermeres de les plantes 4 i 5 per la seva professionalitat i alegria.

Molt orgullós de poder contar en la província amb un hospital d'aquestes característiques.
A tot el personal de l'
Hospital Universitari Josep Trueta de Girona: MOLTES GRÀCIES.

miércoles, 15 de abril de 2009

FUTURE OF TOURISM. Part 1


10 orders of the tourism for the future:



  1. Respecting the host communities.

  2. Protecting tourism and human values: tourism must be carried out with the aim of providing fulfilment.

  3. Contribute to the defence of the rights of man and reject sexual exploitation.

  4. Protecting the natural habitat.

  5. Protecting culture: tourist resources belong to humanity. Tourism must contribute to the preservation of our heritage.

  6. Guaranteeing benefits for the local communities: tourism must contribute to improving standards of living.

  7. Consumer rights: tourist professionals must provide clients with all information relative to their stay.

  8. Worker rights: tourist employees must be able to work under normal conditions.

  9. Tourism for everybody: the right to have a holiday is just as much a right as that for good health.

  10. And the right to circulate freely: security and freedom of travel for tourists.

No matter which form of tourism we will see predominantly in the future, all sorts of tourism are dependent on resources, especially natural and cultural. All the destinations which offer almost all sorts of tourism in the world such as history tourism, nature tourism, adventure tourism, medical tourism, spiritual tourism, beach tourism, business tourism, etc. have in the future to manage the use of those resources in a sustainable way.